SEO Playbook
SEO Migration Checklist
Protect your organic traffic during site redesigns, domain changes, and platform migrations.
SEO Strategy GuidesPre-Migration Audit
Document all current URLs, rankings, backlinks, and traffic baselines before migrating. This benchmark is essential for measuring migration success and diagnosing issues.
Redirect Mapping
Create comprehensive 301 redirect maps from every old URL to its new equivalent. Test all redirects thoroughly in staging before going live.
Launch Checklist
Verify robots.txt, sitemaps, canonical tags, and schema markup immediately after launch. Submit updated sitemaps to Search Console and monitor index coverage daily.
Post-Migration Monitoring
Monitor rankings, traffic, crawl errors, and indexation daily for the first month. Have a rollback plan ready if traffic drops exceed acceptable thresholds.
Key Takeaways
Complete URL and traffic benchmarking must happen before any migration.
Redirect mapping errors are the top cause of migration traffic loss.
Post-launch monitoring must be daily for at least the first month.
Always have a rollback plan with clear trigger thresholds.
Want help implementing this playbook?
Check your current AI visibility score and get personalized recommendations.
Free AI Visibility ScanSEO Migration Checklist — FAQ
Related Playbooks
Boost your startup's visibility
Get listed on 50+ directories and appear in AI search recommendations. Starting at $49.