SEO Playbook
Technical SEO Audit Guide
A step-by-step framework for conducting thorough technical SEO audits.
SEO Strategy GuidesCrawl & Indexation Audit
Analyze crawl stats, index coverage, and robots.txt to identify accessibility issues. Use log file analysis to understand how search engines actually crawl your site.
Site Architecture Review
Evaluate URL structure, internal linking, and site depth for optimal crawl efficiency. Ensure important pages are within 3 clicks from the homepage.
Performance & Core Web Vitals
Measure LCP, INP, and CLS across key page templates using real user data. Identify and prioritize fixes for the pages with the most traffic impact.
Schema & Structured Data
Validate all schema markup and identify opportunities for additional structured data. Audit for errors, warnings, and missing schema types.
Key Takeaways
Log file analysis reveals how search engines actually crawl your site.
Critical pages should be within 3 clicks of the homepage.
Core Web Vitals fixes should be prioritized by traffic-weighted impact.
Regular schema audits prevent silent structured data errors.
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