SEO Playbook

International SEO Guide

Expand your organic reach globally with proper hreflang, domain strategy, and localized content.

SEO Strategy Guides

Domain Strategy

Choose between ccTLDs, subdirectories, or subdomains based on your resources and goals. Subdirectories consolidate authority while ccTLDs provide the strongest local signals.

Hreflang Implementation

Implement hreflang tags correctly to signal language and regional targeting to Google. Errors in hreflang are extremely common and can cause major indexation issues.

Content Localization

Translate and localize content for each market rather than just translating directly. Keyword research must be done natively in each target language.

Technical Considerations

Set up proper geotargeting in Search Console and ensure CDN serves content locally. Handle currency, date formats, and phone numbers for each region.

Key Takeaways

1

Subdirectories are the best default choice for most international SEO setups.

2

Hreflang errors are the most common international SEO mistake.

3

Native keyword research per market is essential, not just translation.

4

CDN and geotargeting setup significantly impact local search performance.

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