SEO Playbook
International SEO Guide
Expand your organic reach globally with proper hreflang, domain strategy, and localized content.
SEO Strategy GuidesDomain Strategy
Choose between ccTLDs, subdirectories, or subdomains based on your resources and goals. Subdirectories consolidate authority while ccTLDs provide the strongest local signals.
Hreflang Implementation
Implement hreflang tags correctly to signal language and regional targeting to Google. Errors in hreflang are extremely common and can cause major indexation issues.
Content Localization
Translate and localize content for each market rather than just translating directly. Keyword research must be done natively in each target language.
Technical Considerations
Set up proper geotargeting in Search Console and ensure CDN serves content locally. Handle currency, date formats, and phone numbers for each region.
Key Takeaways
Subdirectories are the best default choice for most international SEO setups.
Hreflang errors are the most common international SEO mistake.
Native keyword research per market is essential, not just translation.
CDN and geotargeting setup significantly impact local search performance.
Want help implementing this playbook?
Check your current AI visibility score and get personalized recommendations.
Free AI Visibility ScanInternational SEO Guide — FAQ
Related Playbooks
Boost your startup's visibility
Get listed on 50+ directories and appear in AI search recommendations. Starting at $49.