Alternatives

Best HubSpot Alternatives (2026)

All-in-one CRM with marketing, sales, and customer service tools.

Marketing & Sales

Quick Comparison

ToolPricingBest For
Salesforce$25/user/mo StarterEnterprise with maximum customization
Pipedrive$14/user/mo EssentialSmall sales teams focused on pipeline
AttioFree / $29/user/mo PlusModern startups wanting flexibility
FolkFree / $20/user/mo StandardSimple relationship management
BrevoFree / $9/mo StarterAffordable email plus SMS plus CRM
ActiveCampaign$29/mo LiteAdvanced marketing automation
FreshsalesFree / $9/user/mo GrowthAI-powered sales CRM on a budget
Close$49/user/mo StartupInside sales teams with high call volume

HubSpot Alternatives — Detailed Comparison

1

Salesforce

Enterprise CRM for sales, service, marketing, and commerce.

Pricing
$25/user/mo Starter
Best For
Enterprise with maximum customization
Key Features
AppExchangeCustom objectsEinstein AIIndustry solutions

Why choose Salesforce: Deepest customization and largest app ecosystem for enterprise.

2

Pipedrive

Sales CRM and pipeline management for small teams.

Pricing
$14/user/mo Essential
Best For
Small sales teams focused on pipeline
Key Features
Visual pipelineActivity trackingEmail integrationAutomations

Why choose Pipedrive: Simpler and cheaper sales-focused CRM.

3

Attio

Next-generation CRM with flexible data modeling.

Pricing
Free / $29/user/mo Plus
Best For
Modern startups wanting flexibility
Key Features
Flexible data modelReal-time collaborationEnrichmentCustom objects

Why choose Attio: Modern CRM that adapts to your data model, not the other way around.

4

Folk

Lightweight CRM for relationship management.

Pricing
Free / $20/user/mo Standard
Best For
Simple relationship management
Key Features
Contact enrichmentMail mergePipelinesChrome extension

Why choose Folk: Lightweight relationship management without enterprise complexity.

5

Brevo

All-in-one marketing platform with email, SMS, chat, and CRM.

Pricing
Free / $9/mo Starter
Best For
Affordable email plus SMS plus CRM
Key Features
Email marketingSMSChatCRM

Why choose Brevo: Email, SMS, and CRM combined at much lower cost.

6

ActiveCampaign

Marketing automation with email, CRM, and sales engagement.

Pricing
$29/mo Lite
Best For
Advanced marketing automation
Key Features
Email automationCRMSite trackingLead scoring

Why choose ActiveCampaign: More powerful marketing automation workflows than HubSpot's free tools.

7

Freshsales

CRM by Freshworks with AI-powered contact scoring.

Pricing
Free / $9/user/mo Growth
Best For
AI-powered sales CRM on a budget
Key Features
AI scoringBuilt-in phoneEmail trackingWorkflows

Why choose Freshsales: AI-powered lead scoring at a fraction of HubSpot's price.

8

Close

CRM built for inside sales teams with built-in calling.

Pricing
$49/user/mo Startup
Best For
Inside sales teams with high call volume
Key Features
Built-in callingEmail sequencesPower dialerPipeline

Why choose Close: Built-in phone dialer and sequences for high-volume outbound sales.

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HubSpot Alternatives — FAQ

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