SEO Playbook
SEO for Restaurants
Fill tables with local SEO, menu optimization, and review management for restaurants.
Industry SEO PlaybooksGoogle Business Profile
Your GBP is the most important restaurant SEO asset for driving foot traffic. Keep hours, menus, photos, and attributes updated weekly.
Menu & Schema Markup
Publish your full menu as HTML text, not just PDFs, and add Menu schema. This helps Google understand your offerings and show rich results.
Review Management
Actively solicit and respond to reviews on Google, Yelp, and TripAdvisor. Review velocity and sentiment directly impact local pack rankings.
Local Content
Create pages for catering, private events, and seasonal menus. Target long-tail keywords like cuisine type + neighborhood + occasion.
Key Takeaways
Google Business Profile drives more restaurant traffic than your website.
HTML menus with schema markup are far more SEO-friendly than PDF menus.
Review quantity and response rate directly influence local rankings.
Event and catering pages capture high-value commercial queries.
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