SEO Playbook
SEO for Fitness
Attract members and clients for gyms, studios, and fitness apps through organic search.
Industry SEO PlaybooksLocal Gym SEO
Optimize for near-me and city + gym type searches with a complete Google Business Profile. Photos of your facility and class schedule drive click-throughs.
Workout Content
Publish exercise guides, workout plans, and fitness tips targeting informational queries. Video content with schema markup captures YouTube and SERP real estate.
Class & Program Pages
Create dedicated pages for each class type with schedules, instructor bios, and benefits. These rank for specific fitness modality searches.
Health & Wellness E-E-A-T
Showcase trainer certifications and credentials on all content pages. Fitness falls under YMYL so author expertise matters for rankings.
Key Takeaways
Local search optimization drives the majority of gym membership signups.
Video workout content ranks in both YouTube and Google video carousels.
Individual class pages capture long-tail fitness modality searches.
Trainer credentials are essential for fitness content E-E-A-T.
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