SEO Playbook
Optimize for ChatGPT
Ensure your brand and content appear in ChatGPT responses and its browsing feature.
AI Search VisibilityContent Structure for LLMs
Write clear, factual content with explicit definitions and structured formatting. LLMs favor content that directly answers questions without ambiguity.
Brand Mention Strategy
Build brand mentions across authoritative sources that LLMs train on. Wikipedia, news articles, and industry publications feed ChatGPT's knowledge.
ChatGPT Browse Optimization
Ensure your site is crawlable and fast-loading for ChatGPT's browsing agent. Clean HTML structure with clear headings improves content extraction.
Plugin & GPT Store Visibility
If applicable, create a ChatGPT plugin or custom GPT that references your brand. This creates a direct presence within the ChatGPT ecosystem.
Key Takeaways
Clear, factual content with direct answers is most likely to be cited by ChatGPT.
Brand mentions across authoritative sources feed LLM training data.
Clean HTML and fast loading optimize for ChatGPT's browse feature.
Custom GPTs create direct brand presence within the ChatGPT ecosystem.
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