SEO Playbook
Link Building Playbook
Proven link building strategies from digital PR and content marketing to outreach and partnerships.
SEO Strategy GuidesLinkable Asset Creation
Build original research, data studies, free tools, and comprehensive guides that naturally attract links. The asset must provide unique value not available elsewhere.
Digital PR
Pitch data-driven stories and expert commentary to journalists and publications. Newsjacking trending topics with relevant data earns timely editorial links.
Outreach Campaigns
Build targeted prospect lists based on who links to competing content. Personalize every pitch and clearly communicate the value to the linking site.
Partnership & Co-Marketing
Develop link-earning partnerships through co-created content, joint research, and integrations. Partnership links are often the most authoritative and sustainable.
Key Takeaways
Original research and free tools are the highest-ROI linkable assets.
Data-driven digital PR earns editorial links from authoritative publications.
Personalized outreach dramatically outperforms templated mass emails.
Partnership links provide sustainable, high-authority backlinks.
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