SEO Playbook

Link Building Playbook

Proven link building strategies from digital PR and content marketing to outreach and partnerships.

SEO Strategy Guides

Linkable Asset Creation

Build original research, data studies, free tools, and comprehensive guides that naturally attract links. The asset must provide unique value not available elsewhere.

Digital PR

Pitch data-driven stories and expert commentary to journalists and publications. Newsjacking trending topics with relevant data earns timely editorial links.

Outreach Campaigns

Build targeted prospect lists based on who links to competing content. Personalize every pitch and clearly communicate the value to the linking site.

Partnership & Co-Marketing

Develop link-earning partnerships through co-created content, joint research, and integrations. Partnership links are often the most authoritative and sustainable.

Key Takeaways

1

Original research and free tools are the highest-ROI linkable assets.

2

Data-driven digital PR earns editorial links from authoritative publications.

3

Personalized outreach dramatically outperforms templated mass emails.

4

Partnership links provide sustainable, high-authority backlinks.

Want help implementing this playbook?

Check your current AI visibility score and get personalized recommendations.

Free AI Visibility Scan

Link Building Playbook — FAQ

Boost your startup's visibility

Get listed on 50+ directories and appear in AI search recommendations. Starting at $49.

Start AI Visibility Setup — $49See All Plans