SEO Playbook
AI Search Analytics
Measure and track your visibility across AI search platforms with emerging analytics approaches.
AI Search VisibilityAI Visibility Tracking
Regularly query AI platforms for your target topics and track brand mention frequency. Build a systematic process for monitoring AI citation presence.
Traffic Attribution
Identify and segment traffic coming from AI search platforms in your analytics. Track referral patterns from ChatGPT, Perplexity, and other AI sources.
Share of AI Voice
Measure your brand's share of mentions compared to competitors in AI responses. This metric parallels traditional share of voice for AI search.
Reporting Framework
Build dashboards combining traditional SEO metrics with AI visibility data. Report on AI search performance alongside organic search trends.
Key Takeaways
Systematic AI platform querying is the foundation of AI search analytics.
Segment AI referral traffic to understand its growth and conversion patterns.
Share of AI voice benchmarks your visibility against competitors.
Integrate AI visibility metrics into your standard SEO reporting framework.
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